Crumbl Cookies is coming to Springfield just in time for Valentine’s Day. The location at 3429 Freedom Dr. in the Parkway Pointe shopping center is slated to open on Friday, Feb. 9, at 8 a.m.
The bakery with a devoted following has opened more than 900 locations in all 50 states in the U.S. and Canada since the first store launched in Utah in 2017.
The
Hanzeles signed a lease last summer for the space that was previously occupied
by Three Twigs Bakery & Bistro. That business relocated to 2661 Chatham
Road where owner Emily Lewis already had two other businesses.
“We are
thrilled with the reception that the Crumbl brand has received, and the
reception that we personally have received since moving here,” said Matt
Hanzel. “We are anxious to open our Springfield doors and be part of this
tremendous community.” He said 45 employees have been hired to staff the new location.
Crumbl locations have an open-concept kitchen. “When you come into the store, you’ll be able to see the cookies being mixed, balled and baked. It’s a multi-sensory experience – all the sights and smells,” Hanzel told SBJ when plans were first announced.
One of the other unique characteristics of Crumbl is the rotating menu that features six cookies each week. Warm chocolate chip cookies and chilled sugar cookies are staples, but the other four flavors vary each week. Hanzel said they are announced on the company’s website each Sunday evening, and devoted customers try the new flavors on Monday, posting reviews online and generating a strong social media following. “There are close to 300 cookies that are in rotation,” he said.
Hours of
operation for the Springfield store will be 8 a.m.-10 p.m. Monday through
Thursday and 8 a.m.-12 a.m. Friday and Saturday. The store is closed on Sundays.
