Join AWC Springfield for an engaging presentation by Bonni Burns, BAM Marketing Agency founder and CEO, on the “Red Shiny Ball” — a common mistake companies make when approaching marketing. Businesses can spend a lot of money creating something and then have no money left to show the world what they’ve created. Burns will explain how a strategic marketing plan is the most important tool a business needs for budget efficiency and brand consistency.

The program will be held on Thursday, Oct. 13, at the Sangamo Club with networking from 11:30-12 and the lunch and program from 12-1 p.m. The fee is $15 for members or $20 for non-members. Register by 5 p.m. on Oct. 10 at