How can you get your stakeholders to perceive your organization as both unconventional and socially desirable? Join Innovate Springfield for a discussion about the “science of cool,” featuring Dr. Troy Campbell. He will share his experience working with such innovative brands as Nike, Apple, Intel, P&G, Swift and Disney to help you position your products and services in unique and compelling ways. Learn how to upgrade the message your brand communicates in surprisingly easy ways.

Campbell is the chief scientist at the firm On Your Feet, a unique and creative collision of business, art and science. Before joining On Your Feet, Campbell was an assistant professor of marketing at University of Oregon where he taught marketing, consumer behavior and social psychology.

This session will be offered both in-person and online Thursday, July 7. An interactive discussion will be held from 5-6 p.m., following by a social with the guest speaker from 6-6:30 p.m.

Event registration is free for both Innovate Springfield members and non-members. Click here to register: The Science of Cool (