Author Scott Stratten will present “UnMarketing: Everything Has Changed and Nothing is Different” on Thursday, April 28, at an event sponsored by the Springfield Sangamon Growth Alliance. The program, held at the Wyndham Springfield City Centre, will begin with a presentation and Q&A at 4:30 p.m., followed by a cocktail reception and book signing.

This fast-paced and energetic talk will address both online and offline methods of staying in front of your target audience so when they have the need to buy, they choose you. Stratten will also address creating brand-based community, managing online feedback and reviews, sales enablement and keeping integrity and authenticity at the heart of your marketing.

The cost is $35 per person. Register online at UnMarketing: Everything Has Changed and Nothing is Different | SSGA (thriveinspi.org)