On the Go Boutique has been an online-only store for nearly five years, but will soon have a brick-and-mortar location in Springfield. A grand opening is planned for Saturday, Aug. 28 from 12-4 p.m. at 3063 Hamlin Parkway.
Co-owner Anna Hruby said she started the business with a good friend of her who lives in the Nashville area, although the inventory and shipping has always been handled out of Springfield.
“We’ve slowly grown and decided to get a physical presence going,” Hruby said of the decision to purchase the property on Hamlin Parkway. The building was formerly leased by Bow + Arrow Salon, which has now relocated to West White Oaks Drive and rebranded as Ri & Co Salon.
With 2,500 square feet of space, Hruby said it will allow for expansion. “We’re bringing in all kinds of new brands,” she said. “Current customers will see a lot of the same styles, but probably five times the amount. It opens up our buying quite a bit, which is exciting.”
In addition to expanding the inventory, Hruby hopes to also be able to expand the customer base.
“About 60% of our business is not even in the state of Illinois,” she said. “We’re hoping the local presence helps kind of shift that.”