Apricot Lane Boutique is returning to Springfield, but with a new owner and a different location.
Nicole Cravens said she used to shop at the previous location in The Gables, so when she and her husband decided to open a boutique, she was already familiar with the concept. Country Visions, Inc., the parent company based out of California, offers its franchisees the opportunity to customize their stores and select unique merchandise. “Each one is different, so we may have different products than another store,” said Cravens. “I liked what the company stood for, and we really clicked with them.”
Cravens is a registered nurse and her husband, Patrick, is a farmer. The couple live in Sherman, and Cravens said that owning is a boutique is “always something I’ve been interested in.”
The first Apricot Lane Boutique in Springfield was owned by Amy Robbins and Laura Davis, who opened a store in The Gables in 2009. Cravens is leasing space at 3278 W. Iles in the West Iles Business Center and currently in the process of remodeling the 1,650 square feet of space that was previously occupied by Primo Designs.
She is in the process of conducting interviews for an assistant store manager and said, “We will be bringing more staff on board, starting with an assistant manager, to have her help find the rest of our people.”
A grand opening is planned for Aug. 12.