HIP Advertising, a full-service marketing agency, will close at the end of the year when owner Myra Hoffman retires after 27 years. Hoffman founded HIP Advertising in 1993, along with Barb Pape, and has been the sole owner since 2007.

The agency, located at 2809 Mansion Road in Piper Glen, represents a variety of Springfield-area businesses including Zara’s Collision Center, BJ Grand Salon & Spa, Town and Country Bank, Vision Care Associates and many others.

“HIP Advertising has produced an amazing amount of outstanding work over the years,” said Hoffman in an emailed statement.  “I’ve had a multi-talented dream team of a staff and the absolute best, long-lasting and loyal clients. We are truly at the top of our game, and I feel fortunate to wind up my career on such a high note. “