Robert Ares has been hired as the new CEO for Land of Lincoln Credit Union.

“We were searching for just the right person with a strong balance of experience, vision, and passion to lead LLCU into the future,” said Calvin Green, board chairman.  “We have many plans of growing services offered to members in order to meet and exceed changing needs. We feel Robert is the perfect person to lead that change in a positive, impactful way.”

Before joining Land of Lincoln Credit Union, Ares was the chief operating officer at South Central Bank in Glasgow, Kentucky. Ares began his banking career in 1982 at 1st National Bank of South Florida, in Homestead, Florida, and ultimately held a variety of positions with that company. In 2017, he joined South Central Bank as the chief operating officer where he was responsible for directing bank strategy, retail growth, operations, IT, marketing, training and ensuring compliance and governance.

“I am very excited to join the team at Land of Lincoln Credit Union. LLCU already has a very strong reputation as a financial institution that cares deeply for its members and community, this being one of the things that appealed to me most during the search process,” says Ares.

Ares is a graduate of Saint Leo University, where he obtained both a bachelor’s degree and MBA. He also holds a NASD Series 6 license, as well as a Life & Variable Annuities license.

LLCU is a full-service financial institution with more than 30,000 members.