Lori Kiel has been named director of marketing and business development at White Oaks Mall.

“We are thrilled to welcome Lori to our dynamic team at White Oaks Mall,” said Clay Emerich, general manager of the mall. “Her impressive marketing experience combined with her passion for business will be a tremendous asset as we broaden White Oaks Mall’s appeal and presence within the Springfield community.”

In her new capacity as director of marketing and business development, Kiel is responsible for managing public and community relations, advertising, marketing, special events and revenue development for the mall.

Most recently, Kiel was the community relations liaison for Evergreen Senior Living in Normal, Illinois, where she was responsible for developing strong business relationships within the community. Prior to that, Kiel worked in Chicago as the director of sales and new business development for French Studios Imports, an importer and distributor of high-end luxury personal care, home fragrance and décor brands from Europe.

Kiel holds a bachelor’s degree in fashion marketing and management from The Illinois Institute of Art – Chicago.