By Brant Mackey
I suppose it was about a year ago when a message popped up in my Linkedin®. Someone had endorsed me!
That in and of itself is not such a big deal. Endorsements are a quick and easy way to acknowledge someone’s skills and attributes. I feel fortunate for every one I have received.
I have never made an endorsement, however, I have given out 110 recommendations. Recommendations take a little more time and thought in personalizing the message with details. I suppose it is the journalist in me.
But wait! I have 72 endorsements for advertising and another 31 for marketing. Meanwhile I have only 31 endorsements for journalism and 23 for publishing. Score 103 to 54.
It probably makes sense. I spent the first 10 years of my career in Springfield going from business to business talking to owners and managers about advertising in the Business Journal. Even now as editor and publisher, I rarely conduct an interview and have yet to have ever report an actual news story. So if I am always “off-the-record,” how can I be a real journalist?
Plus, this column is the only writing that I do and I find it painstaking enough each month.
Still in recent years I have worked to reinvent myself as a publisher as a have taken over the family business. Let me be abundantly clear, I am not necessarily try to shake the image of a salesman. There is nothing wrong with advertising sales. Done properly, with integrity and credibility, it is a noble profession that I was and still am proud to be a part of.
However, over the years I have come to believe that I am not necessarily an advertising specialist. I suppose I have heard too many tales of gimmicks and false promises by other advertising account executives. Those people are like the image of the pushy used car salesman that give our industry a bad name.
As strange as it may sound, we at the Business Journal never have and never will guarantee advertiser response.
What we promise is quality community journalism delivered to approximately 5,000 Springfield and central Illinois businesses every month. It is a promise we can keep and one that must be working given my endorsements.
Brant Mackey is publisher and editor of Springfield Business Journal.